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A favorable outcome in a business as well as getting new customers will be achieved if there is advertising of products and services in the internet because a large audience will be created. Since the inception and advancement in technology, the internet and the World Wide Web has been majorly advanced into an information source that has attracted many business owners by offering a platform in which they can advertise their products and services to reach a considerable number of people at a go. Many companies in this century have ventured into direct response marketing as a major form of advertising with the aim of selling their products and services to someone that sees this advertisement. Placing of orders, payments and delivery of goods and services have been made quick to the consumers using the internet by the practicability components offered by the internet.
The companies are able to establish a communication channel between them and their customers on a wide scale which has reduced considerably the time taken by the consumers to communicate with the business. The businesses are able to enhance their image and create awareness on their products which in turn has led to increased sales. Internet use has reduced the time taken to acquire products through the use of credit cards, companies also save on costs such as holding costs, accommodation costs and stock storage costs.
Consumers have always wanted to find everything about a product they intend to buy before buying it. A customer is facilitated by the internet to investigate about a product and know all about it in regard to its prices, this enables him/her to make a good resolution before buying a product, he/she is able to know more about the company and other services offered by them.
Direct response marketing has significantly competed and improved more than old methods of advertising like radio advertising. Direct response marketing has salient features like registration of members, opinion polls where customers are given a platform to give their opinions on services rendered, and newsletters where the company can send updates to its members to update them on recent changes.
Different approaches should be accepted for direct response marketing to be actualized. unmistakable information as well as entertaining information should be proposed by the websites used. Consumers should be able to move around the site with simplicity as well as have the knowledge on how to use it. Marketers should also understand information technology and implement up to date marketing strategies to ensure that their customers access their services with high speed and safe transactions which will give them comparative advantage against their competitors, and strengthen their customer’s loyalty.