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Four Tips on Hiring a Listing Agent for Your Home If you’re selling your home, you’ll obviously want to hire the best listing agent you can find. Quite a number of people, however, make the mistake of selecting an agent based on suggested listing price for their home and commission charged. It makes sense that like many homeowners, you want to pay the minimum commission and get the highest price possible for your home. But these two factors are not what make a competent agent. So to find a competent agent, what criteria should you use? Here are a few guidelines that should be of help: List price Concerning the list price suggested, it’s important to keep in mind that your agent cannot really know how much your property is going to sell for. To help you decide on the sales price, your agent may show you’re their previously sold homes as well as current listings that are similar to yours. Ultimately, it’s up to the buyer to determine whether the price is right for them. A good agent, therefore, should provide you with a price range. A number of factors will determine this range, such as the location of your property, market trends, etc. This means that the agent who suggests the highest list price is not necessarily the best.
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Picking the agent who asks for the lowest commission is not always a good idea. You may however find an agent who is ready to work for less than his or her competition because you might be willing to send more referrals their way. What’s important is that you avoid agents who are either incompetent or desperate for business. Marketing plan Every agent will need the most effective marketing methods as well as a good advertising budget in order to expose your property to as many potential buyers as possible. A real estate agency with a large marketing budget will probably sell your home faster because of the wider exposure. So before hiring an agent, have them show you their complete marketing plan. The marketing plan needs to include essential tactics such as incentives for brokers, distribution to major real estate sites, four-color flyers, and a virtual tour for buyers. it may also help to advertise in the local papers. The more marketing techniques included in the marketing plan, the greater the chances of selling the home quickly and at a decent price. Agent’s track record and experience You probably want an agent who’s experienced and has a good track record. Have your prospective agent show you what homes they’ve manged to sell in the past year. Are some of the properties sold similar to yours, both in terms of price range and location? How long did it take to sell those properties?